Welcome to Soul PMU

True to your art. True to your clients. True to you.

DOWNLOAD THE MEDIA KIT HERE

Lou & Anne Marie Rubino

FOUNDER STORY

In 2013, a mother of twins, Special Education teacher and life coach to families of autistic kids, found herself at a crossroads. She was newly single after a 20-year marriage, trying to figure out who she was now, and chart a new course for her life. Around this time, her brother invited her to try a tattoo removal class with him. Which sounds pretty random. Except that this brother was body art maestro and creator of World Famous Tattoo Ink, Lou Rubino. She said, “Sure.”

Now this wasn’t Anne Marie’s only ink link. Her father was Tattoo Lou, a legendary New York tattoo artist, back in the day when it was a tough-guy business. The siblings used to do their homework in their dad’s studio while he worked. They practically grew up in it.

Anne Marie completed her class and opened a spa with Lou when she was introduced to Permanent Makeup. Her intense passion for learning drove her to explore course after course, to perferct her art. Through all of it, one thing stumped her – and that was the particular behavior of the color she used. She thought it might be her technique. But when she brought it to Lou, they realized it was the ink. Lou said, “It doesn’t have to be this way!”

And Perma Blend was born. Anne Marie and Lou took it upon themselves to formulate the perfect pigment. Lou’s tattoo ink development and manufacturing quality has created new industry standards for tattoo artists, and Anne Marie has been so proud to bring that same standard to the world of permanent makeup.

Today, Perma Blend not only provides artists with inks that empower them to bring their true visions to life, but champions a thriving community of PMU educators, mentors and artists of varying levels of experience to share and grow as a brand together.

Innovation

We are an ever-evolving brand. We constantly push to improve our products and the science of permanent makeup. We innovate to meet Europe’s REACH regulations. In the US we have ISO 13485 medical device level certification to ensure the highest level of quality and safety before, during, and after the manufacturing process. Today, we continue to reinvent the industry standard to make unmatched quality and innovation accessible to you. It matters, that as an artist, you feel great about what you’re working with. So you can be true to your clients.

Perma Blend LUXE

Our EU compliant line, launched in January 2022.

Innovative New Products

Giving artists the best products to create with.

#BeautyINKlusivity

We are exceptional, NOT the exception.

OUR AWARDS + CERTIFICATIONS

2023 Innovation Award World Eyebrow Festival

ISO 13485 Certification

CTL Certification for all EU Line Products

PHOTO LIBRARY

Logos

Always use the single line version of the logo. The Perma Blend brandmark must be uniform throughout all of its applications. The graphic integrity of Perma Blend and identity elements are governed by the consistent use of established standards and observed in all communications with our vendors, affiliates, and the general public.

Share Your Content

Use #HeyPB on instagram: @permablend_pigments, on tiktok: @permablend and on youtube @permablendofficial